To count your rows, count off the beads along one side of your beadwork. The bead that is numbered in the graphic shows the correct bead to count and shows the numbering of the rows.
Do not count beads on the interior of the beadwork. Because of the way the beads lie in this stitch, it is very easy to become confused and lose your place when trying to count rows.
In this graphic, the beads added for each row are a different color.